{"id":837,"date":"2016-06-22T11:53:02","date_gmt":"2016-06-22T11:53:02","guid":{"rendered":"http:\/\/www.tour-sa.com\/?p=837"},"modified":"2021-03-15T09:54:14","modified_gmt":"2021-03-15T08:54:14","slug":"com-missatgeria-ecommerce","status":"publish","type":"post","link":"https:\/\/www.tour-sa.com\/ca\/com-missatgeria-ecommerce\/","title":{"rendered":"Com ha de ser la missatgeria en l&#8217;e-commerce?"},"content":{"rendered":"<p>El Ecommerce ha revolucionat el sector de la log\u00edstica. En part, per la tipologia de servei que necessiten aquest tipus de negocis i per la <strong>creixent demanda<\/strong> d&#8217;aquests serveis. Segons un estudi de l&#8217;escola de negocis OBS, el nombre de compradors online ha <strong>crescut un 13,37%<\/strong> en els \u00faltims dos anys. Aquesta, no \u00e9s una dada a\u00efllada ja que els experts asseguren que les compres online s\u00f3n una tend\u00e8ncia en al\u00e7a que cada vegada agafar\u00e0 major for\u00e7a, d&#8217;aqu\u00ed la import\u00e0ncia de con\u00e8ixer com de ser l&#8217;empresa de missatgeria del teu negoci de e-commerce.<\/p>\n<p>Com \u00e9s obvi, aquesta situaci\u00f3 afecta, directament, a les <strong>empreses de missatgeria<\/strong> i log\u00edstica. En el cicle de compra online, el sector log\u00edstic juga un paper fonamental. Per\u00f2, el fet de que es tracti d&#8217;una situaci\u00f3 relativament nova, fa que hagin sorgit una s\u00e8rie de<strong> reptes de futur<\/strong> que s&#8217;han d&#8217;afrontar per aconseguir l&#8217;excel\u00b7l\u00e8ncia en els serveis de missatgeria.\u00a0Des de Tour SA, resumim aquests reptes de futur en 4 pilars principals que has de considerar a l&#8217;hora de subcontractar a la teva empresa de missatgeria.<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#1_Cost_de_l8217enviament\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Cost de l&#8217;enviament<\/a><\/li><li><a href=\"#2_Transparencia_en_la_logistica\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Transpar\u00e8ncia en la log\u00edstica<\/a><\/li><li><a href=\"#3_Eficiencia_en_el_servei_prestat\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Efici\u00e8ncia en el servei prestat<\/a><\/li><li><a href=\"#4_Packaging_i_Marqueting\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Packaging i M\u00e0rqueting<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Cost_de_l8217enviament\">1. Cost de l&#8217;enviament<\/span><\/h2>\n<p>En una empresa ecommerce, una de les principals partides del balan\u00e7 de situaci\u00f3 s\u00f3n les despeses originades per la log\u00edstica. En concret, el cost en log\u00edstica representa entre el 20% i el 30%, segons asseguren des de la revista online<a href=\"http:\/\/www.logisticamx.enfasis.com\/articulos\/69350-las-5-claves-reducir-costos-logistica\"> Log\u00edstica \u00c8mfasi<\/a>. Encara que, en la major part dels casos, els costos d&#8217;enviament siguin a c\u00e0rrec del client, la teva empresa ha de ser capa\u00e7 de proporcionar una resposta<strong> econ\u00f2mica i de qualitat<\/strong>.<\/p>\n<h2><span id=\"2_Transparencia_en_la_logistica\">2. Transpar\u00e8ncia en la log\u00edstica<\/span><\/h2>\n<p>Si hi ha un valor corporatiu que estigui especialment de moda aquest \u00e9s, sens dubte, <strong>la transpar\u00e8ncia,<\/strong>\u00a0valor fonamental per con\u00e8ixer com ha de ser la missatgeria al e-commerce. En l&#8217;actual era de la informaci\u00f3 el teu client \u00e9s capa\u00e7 de saber-ho tot sobre tu i de la teva empresa fent una simple recerca des del seu ordinador.<\/p>\n<p>En l&#8217;\u00e0mbit de la<a href=\"http:\/\/www.tour-sa.com\/ca\/ecommerce\/\"> log\u00edstica per ecommerce<\/a>, aix\u00f2 es tradueix en oferir la m\u00e0xima informaci\u00f3 possible sobre els enviaments. Els grans centres de log\u00edstica internacionals ofereixen als seus clients un<strong> servei de rastreig<\/strong> en temps real.<\/p>\n<p>D&#8217;aquesta manera, \u00e9s possible tenir un control constant d&#8217;on es troben les mercaderies i quant trigaran en arribar. A m\u00e9s d&#8217;oferir un servei amb un alt valor als clients, \u00e9s tamb\u00e9 una excel\u00b7lent manera per al propi ecommerce saber<strong> l&#8217;estat de les comandes.<\/strong><\/p>\n<p><img class=\"alignnone wp-image-833 size-full\" title=\"transparencia en logistica\" src=\"http:\/\/www.tour-sa.com\/wp-content\/uploads\/2016\/06\/transparencia-en-logistica.jpg\" alt=\"transparencia en logistica\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.tour-sa.com\/wp-content\/uploads\/2016\/06\/transparencia-en-logistica.jpg 900w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2016\/06\/transparencia-en-logistica-300x167.jpg 300w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2016\/06\/transparencia-en-logistica-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><span id=\"3_Eficiencia_en_el_servei_prestat\">3. Efici\u00e8ncia en el servei prestat<\/span><\/h2>\n<p>No hi ha millor publicitat que la que fan els clients satisfets. Aquesta frase la va dir <strong>Philip Kotler<\/strong>, fundador de KPMG una de les consultories m\u00e9s importants a nivell internacional.<\/p>\n<p>Si est\u00e0s gestionant un Ecommerce, sabr\u00e0s que la gran dificultat que presenta el teu <strong>negoci online<\/strong> \u00e9s la falta de contacte hum\u00e0. Aix\u00f2 nom\u00e9s es pot suplir oferint un servei d&#8217;excel\u00b7l\u00e8ncia al client que li proporcioni seguretat i confian\u00e7a en la marca.<\/p>\n<p>I \u00e9s que, l&#8217;\u00fanic contacte \u201dhum\u00e0\u201d que un consumidor t\u00e9 amb la botiga online \u00e9s el moment en el qual l&#8217;empresa de missatgeria li fa arribar la seva comanda. Per aquest motiu,<strong> l&#8217;efici\u00e8ncia i el tracte rebut<\/strong> s\u00f3n b\u00e0sics per aconseguir prosperar amb el teu negoci digital.<\/p>\n<h2><span id=\"4_Packaging_i_Marqueting\">4. Packaging i M\u00e0rqueting<\/span><\/h2>\n<p>Al principi, els enviaments de les empreses ecommerce es limitaven, \u00fanicament, a aix\u00f2, a l\u2019enviament del paquet en q\u00fcesti\u00f3. Un dels principals reptes que es presenten de cara al futur \u00e9s ser capa\u00e7 d&#8217;oferir una experi\u00e8ncia completa amb la teva marca. Aix\u00f2 ho aconseguir\u00e0s si proporciones un valor afegit a cadascuna de les etapes del cicle de compra del client.<\/p>\n<p>En l&#8217;\u00faltima de totes, en l&#8217;enviament del producte, pots incloure un <strong>packaging<\/strong> especial que aconsegueixi fidelizar al teu client. Alguns exemples pr\u00e0ctics, poden ser afegir una caixa amb el logo de la teva empresa, una nota d&#8217;agra\u00efment o un paquet especialment dissenyat per transportar el teu producte.<\/p>\n<p>I amb aquestes pr\u00e0ctiques recomanacions ja tens la informaci\u00f3 b\u00e0sica per saber com ha de ser la missatgeria al e-<span class=\"hiddenSpellError\">commerce<\/span>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ecommerce ha revolucionat el sector de la log\u00edstica. En part, per la tipologia de servei que necessiten aquest tipus de negocis i per la creixent demanda d&#8217;aquests serveis. Segons un estudi de l&#8217;escola de negocis OBS, el nombre de compradors online ha crescut un 13,37% en els \u00faltims dos anys. Aquesta, no \u00e9s una [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com ha de ser la missatgeria en l&#039;e-commerce? | Tour SA<\/title>\n<meta name=\"description\" content=\"T&#039;expliquem com ha de ser una empresa de missatgeria en l&#039;e-commerce. 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