{"id":1647,"date":"2017-11-28T15:18:35","date_gmt":"2017-11-28T14:18:35","guid":{"rendered":"http:\/\/www.tour-sa.com\/?p=1647"},"modified":"2020-10-27T11:48:44","modified_gmt":"2020-10-27T10:48:44","slug":"black-friday-regal","status":"publish","type":"post","link":"https:\/\/www.tour-sa.com\/ca\/black-friday-regal\/","title":{"rendered":"Black Friday: Creixement de la paqueteria"},"content":{"rendered":"<p><strong>El Nadal\u00a0propulsa la compra online des de les primerenques dates pr\u00e8vies al\u00a0Black\u00a0Friday\u00a0i el\u00a0Cyber\u00a0Monday\u00a0fins al dia de Reis.<\/strong> Aix\u00f2 comporta un creixement exponencial del consum a trav\u00e9s d<a href=\"http:\/\/www.tour-sa.com\/ca\/1399\/\">&#8216;e-commerce<\/a>\u00a0que fa cr\u00e9ixer de forma directa el servei de paqueteria i missatgeria.<\/p>\n<p>Aix\u00ed mateix, el volum de negoci que s&#8217;experimenta en el sector durant aquestes dates \u00e9s el m\u00e9s alt, en numero de demandes individuals i d&#8217;empreses, en tot l&#8217;any. Es veu reflectit en la saturaci\u00f3 dels serveis de paqueteria i missatgeria en molts pa\u00efsos del m\u00f3n, com per exemple M\u00e8xic.<\/p>\n<p>Aquests canvis radicals de quantitat de demanda empeny a l&#8217;e-commerce\u00a0i el servei de paqueteria d&#8217;Espanya a evolucionar i adaptar-se amb tal de poder tenir els recursos per cobrir la demanda en concret.<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#Les_dates_clau_per_al_sector_logistic\"><span class=\"toc_number toc_depth_1\">1<\/span> Les dates clau per al sector log\u00edstic<\/a><\/li><li><a href=\"#Els_llocs_de_treball_mes_demandats_en_el_servei_de_paqueteria\"><span class=\"toc_number toc_depth_1\">2<\/span> Els llocs de treball m\u00e9s demandats en el servei de paqueteria<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Les_dates_clau_per_al_sector_logistic\">Les dates clau per al sector log\u00edstic<\/span><\/h2>\n<p>Tamb\u00e9, durant el per\u00edode de la campanya nadalenca destaquen tres dates on es dispara el consum online. El\u00a0Black\u00a0Friday\u00a0(24 de novembre), el\u00a0CyberMonday\u00a0(el 27 de novembre) i el dia 11 de desembre (el dilluns despr\u00e9s del pont de la Constituci\u00f3 Espanyola).<\/p>\n<p>Els descomptes online del\u00a0Black\u00a0Friday\u00a0(24 de novembre) i el\u00a0Cyber\u00a0Monday\u00a0(27 de novembre) han posat a prova el sector obligant a <strong>contractar entre 6.500 i 7.000 repartidors<\/strong> extres al pa\u00eds per poder cobrir les necessitats de la demanda.<\/p>\n<p>Les empreses que ofereixen el servei de paqueteria calculen que <strong>s&#8217;ha duplicat l&#8217;activitat de repartiment de paquets respecte a la mateixa temporada de l&#8217;any passat.<\/strong> Aix\u00f2 comporta el transport i moviment d&#8217;al voltant de dos milions de paquets diaris durant la setmana del\u00a0BlackFriday. El divendres 24 de novembre \u00e9s la premuda de gallet que d\u00f3na motiu al devessall de consum que comporta el Nadal. Durant aquestes dates el sector comptar\u00e0 amb m\u00e9s d&#8217;un mili\u00f3 de treballadors, un 17,5% m\u00e9s que la mitjana anual de 850.000 que t\u00e9 el sector.<\/p>\n<h2><span id=\"Els_llocs_de_treball_mes_demandats_en_el_servei_de_paqueteria\">Els llocs de treball m\u00e9s demandats en el servei de paqueteria<\/span><\/h2>\n<p><strong>El personal d&#8217;atenci\u00f3 al client:<\/strong> Com a m\u00e9s demanda i m\u00e9s comandes, m\u00e9s necessitat de\u00a0seguiment de paquets. \u00c9s una equaci\u00f3 directament proporcional perqu\u00e8 depenent del nombre de clients es necessiten m\u00e9s o menys persones per atendre&#8217;ls.<\/p>\n<p><strong>Els mossos de magatzem:<\/strong> La quantitat de paquets en transport augmenta exponencialment i per tant \u00e9s necessari augmentar el personal de control i\u00a0moviemiento\u00a0de paquets en els magatzems de l&#8217;empresa.<\/p>\n<p><strong>Els repartidors:<\/strong> De la mateixa forma que en els altres llocs de treball, els repartidors s\u00f3n una pe\u00e7a clau del servei. Per aquest motiu i amb\u00a0el objetivo\u00a0de complir amb els mateixos terminis de lliurament que en \u201ctemporada baixa\u201d \u00e9s indispensable contractar-los.<\/p>\n<p>Els desitjos es compleixen aquest any per al sector log\u00edstic, els serveis de paqueteria i els de missatgeria que, gr\u00e0cies al creixement exponencial de l&#8217;\u00fas del\u00a0ecommerce\u00a0i el naixement del\u00a0<a href=\"http:\/\/www.iprofesional.com\/notas\/258434-internet-google-facebook-redes-sociales-banco-central-messenger-visa-prueba-inteligencia-artificial-moneda-mercado-innovacion-amex-startup-fintech-tienda-nube-debin-machine-learning-increase-innovacion-financiera-fintech-web-apps-social-media-shopping-pablo-villani-brandtrack-media-shopping-Tendencia-tech-como-los-nuevos-medios-de-pago-digitales-el-m-commerce-y-la-personalizacion-de-experiencias-modifican-las-compras-del-consumidor\">m-commerce<\/a>\u00a0no paren de cr\u00e9ixer de forma directa. La relaci\u00f3 que tenen els serveis de compra online o\u00a0via\u00a0app\u00a0amb la log\u00edstica \u00e9s de mutu benefici, es complementen. \u00c9s per aquest motiu que, amb el creixement d&#8217;aquest any, que <strong>ha triplicat el ritme del creixement marcat pel conjunt del comer\u00e7 en l&#8217;\u00faltim any<\/strong>, el sector de la log\u00edstica en general i, en concret el servei de paqueteria estan experimentant un creixement igual de significant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Nadal\u00a0propulsa la compra online des de les primerenques dates pr\u00e8vies al\u00a0Black\u00a0Friday\u00a0i el\u00a0Cyber\u00a0Monday\u00a0fins al dia de Reis. Aix\u00f2 comporta un creixement exponencial del consum a trav\u00e9s d&#8216;e-commerce\u00a0que fa cr\u00e9ixer de forma directa el servei de paqueteria i missatgeria. Aix\u00ed mateix, el volum de negoci que s&#8217;experimenta en el sector durant aquestes dates \u00e9s el m\u00e9s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[21],"tags":[135,109,134,83,133],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: un regal per a el servei de paqueteria<\/title>\n<meta name=\"description\" content=\"El Nadal propulsa la compra online des de les dates pr\u00e8vies al Black Friday i el Cyber Monday fins al dia de Reis. 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