{"id":1183,"date":"2017-02-06T15:55:14","date_gmt":"2017-02-06T14:55:14","guid":{"rendered":"http:\/\/www.tour-sa.com\/?p=1183"},"modified":"2021-03-15T12:25:25","modified_gmt":"2021-03-15T11:25:25","slug":"3-reptes-de-la-logistica-decommerce","status":"publish","type":"post","link":"https:\/\/www.tour-sa.com\/ca\/3-reptes-de-la-logistica-decommerce\/","title":{"rendered":"Reptes de la log\u00edstica en l&#8217;e-commerce"},"content":{"rendered":"<p>L&#8217;e-commerce creix exponencialment a escala mundial gr\u00e0cies als avan\u00e7os tecnol\u00f2gics que el potencien,\u00a0per aix\u00f2, et presentem els reptes de la log\u00edstica que ha de complir un ecommerce. Aix\u00f2 porta a les empreses a desenvolupar un <a href=\"http:\/\/www.tour-sa.com\/\">servei de missatgeria<\/a> i de paqueteria eficients que acompanyin aquests negocis en l\u00ednea.<\/p>\n<p>Segons l&#8217;informe \u201cTotal Retail\u201d de <a href=\"http:\/\/www.pwc.es\/\">PwC <\/a>un 65% de la poblaci\u00f3 consumeix productes que ha comprat en l\u00ednea. Aix\u00f2 provoca que hi hagi un creixement del comer\u00e7 m\u00f2bil i el consumidor cada vegada sigui m\u00e9s exigent i sensible als preus. Aquesta situaci\u00f3 ha derivat al fet que Xina s&#8217;hagi fet amb el lideratge de l\u2019<strong>e-commerce<\/strong>.<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#1_Le-commerce_i_el_bigdata\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. L\u2019e-commerce i el bigdata<\/a><\/li><li><a href=\"#2_Le-commerce_permet_tenir_tracabilitat_del_client\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. L\u2019e-commerce permet tenir tra\u00e7abilitat del client<\/a><\/li><li><a href=\"#3_Els_drons_son_el_futur\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Els drons s\u00f3n el futur<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Le-commerce_i_el_bigdata\">1. L\u2019e-commerce i el <em>bigdata<\/em><\/span><\/h2>\n<p>Un altre element que creix gr\u00e0cies al comer\u00e7 electr\u00f2nic \u00e9s el<strong> <em>big data<\/em><\/strong>, at\u00e8s que l&#8217;e-commerce mou milions de dades per con\u00e8ixer el comportament de l&#8217;usuari. Aix\u00f2 ajuda a l&#8217;empresa a poder dirigir-se al client <strong>de manera personalitzada<\/strong>. \u00c9s per aix\u00f2 que les empreses confien cada vegada m\u00e9s en l&#8217;an\u00e0lisi del flux informatiu que els serveix per interpretar el comportament dels seus consumidors i, com a conseq\u00fc\u00e8ncia, siguin capaces de predir futures tend\u00e8ncies, segons aclareix l&#8217;enquesta feta per <a href=\"https:\/\/home.kpmg.com\/es\/es\/home.html\">KPMG<\/a>.<\/p>\n<p>Al mercat general, s&#8217;observa un augment de compet\u00e8ncia entre les empreses pel que fa al posicionament a Internet. Aix\u00f2 comporta que s&#8217;hagin de buscar nous canals, formats i plataformes per <strong>estimular el comer\u00e7<\/strong> en l\u00ednea (<a href=\"https:\/\/www.google.es\/shopping?hl=es_ES\">Google Shopping<\/a>, Xarxes Socials etc). Paral\u00b7lelament, sorgeix la necessitat de millorar la qualitat de l&#8217;enviament de paquets, tant els <strong><em>express<\/em> <\/strong>com els <strong><em>economy<\/em> <\/strong>o <strong><em>standard<\/em><\/strong>.<\/p>\n<p><img class=\"alignnone wp-image-1180 size-full\" title=\"logistica ecomerce\" src=\"http:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/02\/logistica-ecomerce.jpg\" alt=\"logistica ecomerce\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/02\/logistica-ecomerce.jpg 900w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/02\/logistica-ecomerce-300x167.jpg 300w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/02\/logistica-ecomerce-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><span id=\"2_Le-commerce_permet_tenir_tracabilitat_del_client\">2. L\u2019e-commerce permet tenir tra\u00e7abilitat del client<\/span><\/h2>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/forbesinsights\/2016\/06\/07\/how-leading-brands-are-winning-the-direct-to-customer-conversation\/#532fae487a4f\">Forbes <\/a>ens presenta una nova tend\u00e8ncia d&#8217;e-commerce que ajuda a generar conversa amb el consumidor; els <em>beacons<\/em>. Es tracta de petits dispositius que s&#8217;instal\u00b7len en els comer\u00e7os i serveixen per registrar dades sobre el <strong>comportament de compra del consumidor<\/strong>. Gr\u00e0cies a aquest instrument es poden efectuar enviaments d\u2019ofertes personalitzades als clients connectant amb els seus m\u00f2bils.<\/p>\n<h2><span id=\"3_Els_drons_son_el_futur\">3. Els <em>drons<\/em> s\u00f3n el futur<\/span><\/h2>\n<p>La log\u00edstica a trav\u00e9s de <strong><em>drons<\/em> <\/strong>tamb\u00e9 es preveu com una de les tend\u00e8ncies de l&#8217;e-commerce. Durant el l\u2019any vinent, seguir\u00e0 desenvolupant-se com una nova forma tecnol\u00f2gica de controlar, gestionar i fer funcionar el transport de paqueteria de productes comprats a trav\u00e9s d\u2019Internet. Encara que, aquest nou dispositiu exigeix caracter\u00edstiques especials per part del client, com per exemple tenir a la seva disposici\u00f3 un espai adaptat perqu\u00e8 l\u2019aparell deixin o recullin paquets.<\/p>\n<p>De cara al futur no s&#8217;ha d&#8217;obviar la necessitat de<strong> millorar el grau de satisfacci\u00f3 del client<\/strong>. Per aconseguir-ho, la marca ha d&#8217;assegurar la contractaci\u00f3 d&#8217;una empresa de missatgeria i <a href=\"http:\/\/www.tour-sa.com\/ecommerce\/\">log\u00edstica de l&#8217;e-commerce <\/a>que encaixi perfectament amb les seves necessitats, el vincle entre el client i l&#8217;empresa.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;e-commerce creix exponencialment a escala mundial gr\u00e0cies als avan\u00e7os tecnol\u00f2gics que el potencien,\u00a0per aix\u00f2, et presentem els reptes de la log\u00edstica que ha de complir un ecommerce. Aix\u00f2 porta a les empreses a desenvolupar un servei de missatgeria i de paqueteria eficients que acompanyin aquests negocis en l\u00ednea. Segons l&#8217;informe \u201cTotal Retail\u201d de PwC un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[21],"tags":[152,252,253,109,92,151],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 reptes de la Log\u00edstica d&#039;Ecommerce | Tour SA Log\u00edstica<\/title>\n<meta name=\"description\" content=\"L&#039;ecommerce creix exponencialment a nivell mundial per aix\u00f2, et presentem els reptes de la log\u00edstica que ha de complir un ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tour-sa.com\/ca\/3-reptes-de-la-logistica-decommerce\/\" \/>\n<meta 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