{"id":1172,"date":"2017-01-16T10:05:21","date_gmt":"2017-01-16T09:05:21","guid":{"rendered":"http:\/\/www.tour-sa.com\/?p=1172"},"modified":"2020-10-29T19:32:48","modified_gmt":"2020-10-29T18:32:48","slug":"internet-i-paqueteria","status":"publish","type":"post","link":"https:\/\/www.tour-sa.com\/ca\/internet-i-paqueteria\/","title":{"rendered":"Internet i la paqueteria: amics inseparables"},"content":{"rendered":"<p>Alguna vegada has comprat per internet? Potser, al principi, et va costar una mica superar les teves retic\u00e8ncies per realitzar la teva primera comanda. M&#8217;arribar\u00e0 a casa? I si em dupliquen la targeta? Tindran servei d&#8217;atenci\u00f3 al client?&#8230; Dubtes t\u00edpics sobre paqueteria de que s&#8217;enfronta, per primera vegada al <a href=\"http:\/\/www.tour-sa.com\/ecommerce\/\">Ecommerce.<\/a><\/p>\n<p>La veritat \u00e9s que nom\u00e9s hi ha una forma de superar totes aquestes pors i \u00e9s <strong>comprant per\u00a0internet<\/strong>. Si ja has tingut m\u00e9s d&#8217;una experi\u00e8ncia amb el comer\u00e7 electr\u00f2nic, segur que ja ni et planteges cap tipus d&#8217;incid\u00e8ncia.<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">&iacute;ndice<\/p><ul class=\"toc_list\"><li><a href=\"#El_creixement_del_Comerc_electronic\"><span class=\"toc_number toc_depth_1\">1<\/span> El creixement del Comer\u00e7 electr\u00f2nic<\/a><\/li><li><a href=\"#El_paper_de_la_logistica_pel_Ecommerce\"><span class=\"toc_number toc_depth_1\">2<\/span> El paper de la log\u00edstica pel Ecommerce<\/a><\/li><\/ul><\/div>\n<h2><span id=\"El_creixement_del_Comerc_electronic\">El creixement del Comer\u00e7 electr\u00f2nic<\/span><\/h2>\n<p>Segons asseguren des del diari <a href=\"http:\/\/economia.elpais.com\/economia\/2016\/09\/23\/actualidad\/1474643851_381534.html\">El Pa\u00eds<\/a>, en 2011 es van registrar <strong>131 milions de compres online<\/strong> a Espanya. Nom\u00e9s 5 anys despr\u00e9s, en 2015, es van realitzar <strong>302,8 milions de transaccions<\/strong> per un valor total de 20.013 milions d&#8217;euros. No hi ha dubte que el ecommerce i les compres online s\u00f3n una tend\u00e8ncia en al\u00e7a.<\/p>\n<p>Ja s\u00f3n moltes les empreses que estan apostant per la venda online. Amazon, un dels majors ecommerce del m\u00f3n, t\u00e9 pics\u00a0de demanda de fins a <strong>400 comandes per minut<\/strong>. Fet que li ha valgut per obrir grans centres log\u00edstics a Catalunya, segons apunten des de\u00a0<a href=\"http:\/\/www.elperiodico.com\/es\/noticias\/economia\/amazon-pantry-centro-logistico-castellbisbal-5593007\">El Peri\u00f3dico<\/a>.<\/p>\n<p>A m\u00e9s d&#8217;Amazon, gaireb\u00e9 totes les multinacionals s&#8217;han sumat al carro del comer\u00e7 online. Des de <a href=\"http:\/\/www.ikea.com\/es\/es\/\">Ikea<\/a> fins a cadenes de menjar r\u00e0pid com Burger King o Nostrum. I \u00e9s que, el <strong>67% dels espanyols<\/strong> confessa haver realitzat una comanda online durant l&#8217;\u00faltim mes, segons l&#8217;Observatori Ecommerce.<\/p>\n<p><img class=\"alignnone size-full wp-image-1170\" src=\"http:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/01\/ecommerce.jpg\" alt=\"ecommerce\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/01\/ecommerce.jpg 900w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/01\/ecommerce-300x167.jpg 300w, https:\/\/www.tour-sa.com\/wp-content\/uploads\/2017\/01\/ecommerce-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><span id=\"El_paper_de_la_logistica_pel_Ecommerce\">El paper de la log\u00edstica pel Ecommerce<\/span><\/h2>\n<p>Des que afegeixes\u00a0el producte al teu carret de compra virtual fins que, finalment, arriba al teu domicili hi ha un interessant\u00edssim recorregut. En aquest entramat t\u00e9 una import\u00e0ncia cabdal el servei de paqueteria.<\/p>\n<p>Entre d&#8217;altres coses perqu\u00e8 de la seva efic\u00e0cia dep\u00e8n, en gran manera,<strong> el grau de satisfacci\u00f3 del client<\/strong>. A m\u00e9s de ser els responsables de la velocitat d&#8217;enviament, les empreses de missatgeria s\u00f3n tamb\u00e9 la cara visible del Ecommerce. De l&#8217;atenci\u00f3 que prestin als clients dependr\u00e0, en gran mesura, el grau de satisfacci\u00f3 dels clients.<\/p>\n<p>Segons asseguren des de <a href=\"http:\/\/www.imf-formacion.com\/blog\/marketing\/ecommerce\/\">IMF Business School<\/a>, el 68% de les tendes online tenen un grau de satisfacci\u00f3 mitj\u00e0 alt en els seus processos de compra. En aquest sentit, buscar l&#8217;excel\u00b7l\u00e8ncia amb el servei de missatgeria \u00e9s (o almenys hauria de ser) una preocupaci\u00f3 cabdal per a totes aquelles tendes que embenen online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alguna vegada has comprat per internet? Potser, al principi, et va costar una mica superar les teves retic\u00e8ncies per realitzar la teva primera comanda. M&#8217;arribar\u00e0 a casa? I si em dupliquen la targeta? Tindran servei d&#8217;atenci\u00f3 al client?&#8230; Dubtes t\u00edpics sobre paqueteria de que s&#8217;enfronta, per primera vegada al Ecommerce. La veritat \u00e9s que nom\u00e9s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[21],"tags":[253,202,109,255,82,83],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Internet i paqueteria: amics inseparables | Tour SA<\/title>\n<meta name=\"description\" content=\"Internet i la paqueteria: amics inseparables que han de conviure. 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